The decline of traditional enterprise storage and the unstoppable rise of software defined

In 1991 Geoffrey Moore published ‘Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers’. This seminal marketing textbook explored the ‘diffusion curve’ – the rate at which new technology products and services are adopted across a market. The book is still in print today, is still a best seller, and as Tom Byers, …
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