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InTheNews
31-Oct-2018, 14:40
Do You Need to Market your Open Source Project?

It’s*an interesting question and one that I was asked to tackle recently at the Open Source Summit event in Scotland. Let’s first talk about what we mean by marketing. The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. Philip Kotler, who was the guru […]
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